Hell hath no fury a believer's reading material scorned

What happens when business and religion collide? No, you certainly don't get a big bang. Nope, you don't get Ray McCauley in a designer suit. You get an unholy crucifixion of all things secular and independent-minded business.
A bunch of Christians, no doubt fundamentalist, put their scripture exercises aside to draft up a consumer boycott of Woolworths. The retail giant had decided to stop stocking Christian magazines (I was even aware there were any). Unlike most business decisions Woolies felt it should make this policy public. Sound the buzzer. bad move. You're out for being stupid. Instead of quietly enforcing what the retail chain claims was a long standing policy, it went and blurted it out in the media (they'll say it was leaked). The Bible-crunchers, seething and imbued with the courage of some thing called God, didn't hesitate. The threats, almost papal in tone, warned of protests, boycotts, which translate in religious language to a good old smiting and marathon prayer sessions to save the soul of our satanic consumerism. Woolworths hadn't only committed a PR boo boo, it incurred the wrath of omniscient powers,, according to these religious zealots.
Within hours the company capitulated and on the 8th day there were christian magazines once again gracing (disgracing?) it's shelves. Since when does big business kow-tow to fundamentalists? Since when would a retail giant not put up a fight. The fear of treading into the minefield of political incorrectness was taken to an embarrassing level by Woolworths. The company can sell booze all it wants, but God forbid it stop selling religious literature.No negotiations, no reasoning, no grandiose posturing so often employed by arrogant businesses. Nothing. It folded like a wet piece of paper and gave into to what probably amounts to a handful of Christians (given the fragmented nature of the religions denominations). Apparently magazine sales at account for less than a percent of Woolworths overall profits. So why then did it feel the need to buckle? Going up against the big G and his/her misguided masses is just clearly too brave a move, even for Woolworths to take.